Senior Designer | Women’s Streetwear
Elevating women’s streetwear From concept to collection, delivering design that blends edge, style, and brand consistency.
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As Senior Designer at House of Rebellion, I led women’s streetwear design while contributing to marketing, branding, and campaign strategy. Partnering with the CEO, I developed innovative, trend-driven concepts that maintained brand consistency. I also directed creative for email and SMS marketing, ensuring cohesive messaging across channels and delivering collections and campaigns that resonated with the audience and strengthened market positioning.
The Goal
- Maintain brand consistency while evolving the creative identity.
- Design seasonal streetwear collections with strong commercial appeal.
- Develop promotional assets that aligned with each collection’s aesthetic.
- Keep the brand ahead of industry trends with innovative design approaches
The Process
Creative Strategy
Collaborated with leadership to define design direction and collection themes.
Design Development
Spearheaded the creation of original silhouettes, graphics, and promotional assets.
Trend Integration
Researched and applied current and emerging streetwear trends to ensure relevance.
Execution & Oversight
Managed multiple design projects simultaneously, ensuring timely delivery and consistent quality.
The Results
- Launched multiple cohesive collections that strengthened brand recognition.
- Increased engagement across social and promotional channels through targeted visual storytelling.
- Successfully aligned seasonal trends with brand DNA, boosting customer appeal and sales potential.
