Visual Brand Designer & Photographer
Building community through impactful visuals, brand guidelines, and product design — from event photography to apparel development, delivering creative solutions that strengthened brand presence and engagement.
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As Visual Brand Designer & Photographer for Village Microfund, I combined creative direction, photography, and product design to amplify the organization’s mission and visual identity. I captured and directed diverse event photography, creating a cohesive library of imagery that reflected the brand’s energy and community focus. I provided creative direction for photoshoots to enhance storytelling and elevate brand appeal, while also managing the design and development of lifestyle and apparel merchandise that extended the brand’s reach.
The Goal
- Capture authentic, high-quality photography to represent the brand’s community-driven mission.
- Provide creative direction to ensure consistent, engaging visual storytelling.
- Develop lifestyle and apparel merchandise to support brand recognition and fundraising efforts.
- Create clear, actionable brand guidelines to unify all visual and marketing outputs.
The Process
Photography & Art Direction
Led the creative vision for event and brand photography while designing original silhouettes, graphics, and promotional assets that reinforced and elevated the organization’s visual identity.
Brand Guidelines Development
Created a visual framework defining color palette, typography, photography style, and application standards to ensure consistency across channels.
Product Development
Managed the full design lifecycle for branded merchandise, from concept to production, ensuring designs aligned with the brand guidelines.
The Results
- Elevated brand perception through intentional, high-quality photography aligned with guidelines.
- Designed and launched lifestyle and apparel products that increased community engagement and brand visibility.
- Established brand guidelines that improved internal and external design consistency, enabling the team to produce on-brand materials efficiently.
